Group of automotive designers: Toyota Scion 2010

Founded in 2003, Scion is an interesting brand. Owned by Toyota Motor Corporation, it was created with the single aim of appealing to Generation Y consumers.

With the big T suffering the “fridge-on-wheels” image problem with younger buyers, Scion has managed to lift sales where needed. So far the brand only exists in the U.S. and all Scion vehicles are front-wheel drive hatchbacks, but that might all change.

So here is the rumour, there is talk of Scion making its way to Europe. Yep, an American Japanese car for Europeans.

Toyota Scion