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Buick Business Concept

Buick Business Concept



The Buick Business Concept, a new concept vehicle designed to showcase Buick's future vision of "business class on the road".

The multi-purpose vehicle (MPV) was developed in China by the Pan Asia Technical Automotive Center (PATAC), a design and engineering joint venture between General Motors and Shanghai Automotive Industry Corporation (SAIC), with global design input.
The Buick Business Concept Vehicle captures the essence of the Buick form language in a thoroughly elegant and expressive design, with its taut surfaces, double sweep spear belt line, strong front and rear identities and dynamic presence.

Classic Influences in Modern Design
According to Cao Min, PATAC Concept Car Chief Designer, the design team set out to create a modern global design for Buick, yet include a subtle Chinese essence and influence. To achieve this balance, they sought to draw from their heritage outside the automotive industry - from classic shapes to arts and ancient relics.
The Buick Business Concept Vehicle's dynamic exterior surfaces and "yin and yang" interior tones are drawn from diverse inspirations including the 2008 Buick Riviera concept car, Chinese artifacts and modern electronic icons. The vehicle, inside and out, communicates an orderly elegance that transcends cultural boundaries and conveys the tranquility and power of Buick.

The Exterior Design - A Sense of Presence and Buick Essence
To establish their design direction, PATAC designers took the global Buick design vocabulary of sculpturally beautiful and dynamic forms established by the Riviera concept car and successfully extended it to a tall, one-box architecture.
The Buick Business Concept Vehicle develops the Buick form language further and incorporates elements of Chinese culture and artistic influences into the details. It takes the Buick design treatment to a new level of sophisticated boldness.

The Power sliding doors with no B-pillar were selected for their ability to showcase an expansive view of the interior and ease of entrance and egress.
The Buick Business Concept Vehicle sits on 20-inch, 9-spoke forged aluminum wheels, with a polished mirror finish, and low-profile tires. The outside mirrors incorporate turn signals with the huiwen motif.

The Interior Design - Functionality and Soothing Serenity
Serenity and advanced functionality come to mind when entering the vehicle. The use of deep burgundy suede and subtle creams, representing earth and wood themes, are conveyed through high-quality leather bucket seats, plush vehicle carpet and a luxurious padded steering wheel. Completing the tranquil feel is a roof comprised of two full-length sunroofs that offer a celestial connection for occupants.



The Interior trim and features befitting Buick prestige abound such as a power central console with a deployable tablet for writing or to hold a laptop computer. The console can be moved up and down the two rows of rear seats. The second row of power captain's chairs slide on hidden rails and swivel 225 degrees, enabling them to be adjusted to an infinite combination of orientations. Traditional huiwen patterns are embroidered onto the seats and seat backs, bringing harmony to the entire design theme.

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Sheer sportiness, a genuine driving experience plus high power reserves – cue the new TT Roadster from Audi. The open-top sports car retains the distinctive lines of its tremendously successful predecessor, but instils them with even greater emotion, performance and dynamism. Audi offers a choice of two engines for its new TT Roadster. The 3.2-litre V6 power unit generates 184 kW (250 bhp) and is coupled to the quattro drive system as standard. The 2.0 TFSI engine, which blends turbocharging with petrol direct injection technology, delivers 147 kW (200 bhp) to the front wheels. Both model variants can be ordered with the innovative S tronic dual-clutch gearbox as an alternative to the standard six-speed manual shift.
The chassis of the new Roadster is also built for impressive sporty performance. Its highlight is Audi magnetic ride, the optional suspension damping technology that allows drivers to choose between an uncompromisingly dynamic ride or more comfort-orientated characteristics.
To mirror the puristic character of open-top motoring, the boldly styled body is crowned by a lightweight cloth hood. The TT Roadster 3.2 quattro comes as standard with a quick-action, fully automatic softtop which is available as an option for the 2.0 TFSI at a price of €1,015.
Despite its lavish specification, the new Audi TT Roadster will be priced similarly to the outgoing model. It will be launched in Germany in spring 2007 with prices starting from €33,800 (incl. 19 % VAT).
The exterior design
With its rigorous geometry and clarity, the design of the first TT Roadster elevated it to the status of a cult classic. Audi has preserved the charismatic design idiom and carefully honed it for the new model.
Whereas the tail end and the roof section seem to flow into one another at the rear of the TT CoupĂ©, the soft top of the TT Roadster forms a clear contrast that gives the overall design a more geometric look. The body’s lines brim with power and forward thrust. This impression is underscored by the athletic curves of the vehicle’s flanks just as much as by the rising dynamic line above the sill area and the taut, muscular shoulder line. The eye-catching fuel filler cap positioned above the rear right wheel sports a classic aluminium design.
The face of the new Audi TT Roadster has an expressive feel. Wing-shaped plastic elements are embedded into the slanted, sharply tapered headlights to emphasise the three-dimensional depth of the lamp units. At the rear of the car, it is the large tailpipes and the wide diffuser which stand out. The tube-shaped reflectors seem to hover inside the tail light units. As on the Coupé, an electrically powered spoiler rises up out of the boot lid when the speed reaches 120 km/h.
Compared to the model it replaces the new TT Roadster has undergone a growth spurt, with the new proportions accentuating its sporty nature. Length is now 4,178 millimetres (+ 137 mm), width 1,842 mm (+ 78 mm) and height 1,358 mm (+ 8 mm), while the wheelbase has been extended by 46 to 2468 mm. Despite the extra size, however, the drag coefficient of the 2.0 TFSI is just 0.32 with the soft top up.

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